Chocolate City Group this morning, at an
earlier announced press conference, unveiled two music labels Super Cool
Cats and JagzNation as record label imprints under the popular
Chocolate City Music label;
becoming the first African record label to
follow in the footsteps of international heavy weights such as Universal
Music and Sony Music Group. The two labels are owned and headed by Ice
Prince and Jesse Jagz respectively.
Arguably the most powerful record label
on the continent and now the most structured; Chocolate City Music CEO –
Jude “MI” Abaga, answered the questions of an impressive gathering of
press men and tackled live questions from fans on social media who were
keen to know how the relationship between Chocolate City Music, Ice
Prince and Jesse Jagz would unfold going forward.
The press were eager to know about the
breaking away of two of the most popular artistes on the label, to which
MI replied by saying it was not a destruction of Chocolate City, but an
investment in the two new imprints towards building an empire
emphasizing that this announcement has been in the works for months and
it is easier for both prolific artistes to keep up with the pace of
their creativity when under their own independent labels.
According to Ice Prince “Super Cool Cats
is beyond a music label, as we are already working with fashion
designers, video directors etc.; it is in fact a full platform for
different expressions of the arts” He also mentioned that he is already
working on an urban line with Seyi Sanusi popularly known as “Sneaker
Boy”. Jesse Jagz was cool, calm and all smiles as he told the press that
being an artist under a large label limits his creativity, but that
having his own record label gives him more creative freedom and control
on his content.
MI, who gave an illustration of the
relationship between Aftermath Entertainment, Records, Shady Records and
G Unit Records, encouraged the press to do more research on music
labels globally to find out how well structured and diverse they all
are. He also responded to a question that he is still a recording
artiste and has been in the studio working on new singles and an album
to be released very soon.
MI wrapped up the conference by responding to a fan tweet about Milli’s exit; explaining that the rapper was not dropped from the label, but left amicably and that Milli will be in the best position to answer about what he is up to now.
MI wrapped up the conference by responding to a fan tweet about Milli’s exit; explaining that the rapper was not dropped from the label, but left amicably and that Milli will be in the best position to answer about what he is up to now.
With the press conference anchored by
Ehiz Okoeguale of MTV Base, the record label was able put to rest
rumours about an ugly spat with Ice Prince, and gave fans and industry
watchers information about the various upcoming releases and events from
the Chocolate City family to look out for.
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